- Advertising budget is the amount of money set aside for marketing and advertising purposes.
- Affiliate marketing is a marketing scheme in which a company rewards affiliates for the business created through an affiliate marketing tactic.
- Each product comes in at least three versions: basic, current and enhanced.
- Banner advertising refers to the use of a rectangular graphic display that extends at the top, bottom, or sides of a website or online resource.
- Underline advertising is an advertising strategy in which products are advertised in media other than mainstream radio or television.
- Black Friday refers to the day after Thanksgiving and is symbolically seen as the start of the holiday shopping season.
- A brand is an intangible marketing or business concept that helps people identify a company, product, or person.
- Brand awareness refers to consumer familiarity with a particular product or service.
- Brand equity refers to the value that a company receives from having its name known compared to its generic equivalent.
- Brand extension is the introduction of a new product that builds on the name and reputation of an already established product.