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Home Dictionary A Affiliate Marketing Affiliate marketing is a marketing scheme in which a company rewards affiliates for the business created through an affiliate marketing tactic. Digital marketing, analytics and cookies have turned affiliate marketing into a billion dollar industry. Firms typically pay affiliates for a sale and less often for clicks or impressions. The three main types of affiliate marketing are individual affiliate marketing, engaged affiliate marketing, and linked affiliate marketing. Advertising Budget
September 25, 2022 Advertising budget is the amount of money set aside for marketing and advertising purposes. Augmented Product
September 25, 2022 Each product comes in at least three versions: basic, current and enhanced. Banner Advertising
September 25, 2022 Banner advertising refers to the use of a rectangular graphic display that extends at the top, bottom, or sides of a website or online resource. Below-the-Line Advertising
September 25, 2022 Underline advertising is an advertising strategy in which products are advertised in media other than mainstream radio or television. Black Friday
September 25, 2022 Black Friday refers to the day after Thanksgiving and is symbolically seen as the start of the holiday shopping season. Brand
September 25, 2022 A brand is an intangible marketing or business concept that helps people identify a company, product, or person. Brand Awareness
September 25, 2022 Brand awareness refers to consumer familiarity with a particular product or service. Brand Equity
September 25, 2022 Brand equity refers to the value that a company receives from having its name known compared to its generic equivalent. Brand Extension
September 25, 2022 Brand extension is the introduction of a new product that builds on the name and reputation of an already established product. Brand Identity
September 25, 2022 Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and make a brand stand out in the minds of consumers. Brand Loyalty
September 25, 2022 Brand loyalty - repeat purchases of a particular brand based on the perception of higher quality and better service than any competitor - independent of price. Brand Management
September 25, 2022 Brand management is a marketing function that uses techniques to increase the perceived value of a product line or brand over time. Brand Personality
September 25, 2022 Brand identity is the totality of human characteristics that are attributed to a brand.
“Companies must accurately define their brand identity so that it resonates with the right consumers. Brand Recognition
September 25, 2022 Brand awareness is the ability of consumers to recognize the distinctive characteristics of one company compared to a competitor. Commercialization
September 25, 2022 Commercialization is the process of bringing new products or services to market. Cost Per Thousand (CPM)
September 25, 2022 Cost Per Thousand Impressions (CPM) is a marketing term that refers to the cost an advertiser pays for a thousand impressions of an ad on a web page. DAGMAR
September 25, 2022 The DAGMAR model defines the four steps of an effective advertising campaign: awareness, understanding, persuasion and action. Data Mining
September 25, 2022 Data mining is the process of analyzing large amounts of information to identify trends and patterns. Digital Marketing
September 25, 2022 Digital marketing includes marketing to consumers through any number of digital channels. Direct Marketing
September 25, 2022 Direct marketing consists of any marketing based on direct communication or distribution to individual consumers and not through a third party such as the media. Elevator Pitch
September 25, 2022 An elevator presentation is a slang term for a short speech that outlines an idea for a product, service, or project.# First Mover
September 25, 2022 A pioneer is a company that gains a competitive advantage by being the first to introduce a new product or service to the market. Greenwashing
September 25, 2022 Greenwashing is an attempt to capitalize on the growing demand for organic products. Guerrilla Marketing
September 25, 2022 Guerrilla marketing is the use of new or unconventional methods to increase sales or generate interest in a brand or business. Halo Effect
September 25, 2022 Companies are chasing the halo effect because it provides both brand loyalty and consistent loyal customers.