• The term average selling price refers to the price at which a certain class of goods or services is usually sold.
  • ASPs can serve as a benchmark for organizations that want to set a price for their product or service.
  • Computers, cameras, televisions, and jewelry tend to have higher ASPs, while books and DVDs have lower average selling prices.
  • The average selling price depends on the type of product and the life cycle of the product.
  • The average selling price is usually reported during quarterly financial results.