• Lure and spoofing occurs when a prospective buyer is lured into an advertised deal that appears attractive.
  • However, the advertised deal does not exist or is inferior in quality or specifications when an additional sale is offered to the buyer.
  • This practice is considered unethical and illegal in many jurisdictions.
  • However, it can be difficult to prove bait-and-switch fraud, so consumers need to be vigilant.
  • Red flags may include overly good deals, limited product claims, and overly complex fine print or disclaimers.