Banner advertising refers to the use of a rectangular graphic display that extends at the top, bottom, or sides of a website or online resource.
Banner ads were the first form of online advertising that appeared in 1994.
Today, banner ads and virtually all online advertising now use real-time bidding technology known as programmatic bidding, which allows approved companies to bid on ad space for the time it takes for banner ads to load.
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and make a brand stand out in the minds of consumers.
Brand loyalty - repeat purchases of a particular brand based on the perception of higher quality and better service than any competitor - independent of price.
Brand identity is the totality of human characteristics that are attributed to a brand.
“Companies must accurately define their brand identity so that it resonates with the right consumers.
Direct marketing consists of any marketing based on direct communication or distribution to individual consumers and not through a third party such as the media.