- The BCG Growth Share Matrix is an internal tool used by management to assess the current state of the value of a firm’s divisions or product lines.
- BCG stands for Boston Consulting Group, a respected management consulting firm.
- The growth share matrix helps a company decide which products or units to keep, sell or invest more in.
- The BCG Growth Share Matrix contains four separate categories: “dogs”, “cash cows”, “stars” and “question marks”.
- The matrix helps companies decide how to prioritize different activities.