• Behavioral finance is a field of research focused on how psychological influences can affect market outcomes.

  • Behavioral finance can be analyzed to understand different outcomes in different sectors and industries.
  • One of the key aspects of behavioral finance research is the impact of psychological biases.
  • Some common financial behaviors include loss aversion, consensus tendencies, and familiarity tendencies.
  • The Efficient Market Theory, which states that all stocks are fairly valued based on all available public information, is often refuted because it does not include irrational emotional behavior.