• Big data is a huge amount of diverse information that comes in ever-increasing volumes and at an ever-increasing speed.

  • Big data can be structured (often numeric, easily formatted and stored) or unstructured (more free-form, less quantifiable).
  • Almost every department in a company can use the results of big data analytics, but handling this clutter and noise can be problematic.
  • Big data can be collected from public comments on social networks and websites, voluntarily collected from personal electronics and applications, through questionnaires, product purchases and electronic registrations.
  • Big data is most often stored in computer databases and analyzed using software specially designed to process large and complex data sets.