• Branch banking refers to the operation of additional branches that offer the same key services as the head office of the institution.

  • Since the 1980s, banking branches have undergone significant changes in response to increased competition in the national market, the deregulation of financial services, and the growth of Internet banking.
  • If you use a branch of a bank today, then most likely it will be one of the Big Four banks: JPMorgan Chase & Co., Bank of America, Wells Fargo or Citibank.