A brand is an intangible marketing or business concept that helps people identify a company, product, or person.
People often confuse brands with things like logos, slogans or other recognizable signs that are marketing tools to help promote products and services.
Brands are considered one of the most important and valuable assets of a company.
Companies can protect their brands by registering trademarks.
Brand types include corporate, personal, product and service brands.
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and make a brand stand out in the minds of consumers.
Brand loyalty - repeat purchases of a particular brand based on the perception of higher quality and better service than any competitor - independent of price.
Brand identity is the totality of human characteristics that are attributed to a brand.
“Companies must accurately define their brand identity so that it resonates with the right consumers.
Direct marketing consists of any marketing based on direct communication or distribution to individual consumers and not through a third party such as the media.