• Traditional business refers to a traditional business that has a physical store or stores where customers browse and shop in person.

  • Traditional stores of this kind have had a hard time in the digital economy, with online retailers like eBay or Amazon benefiting from lower operating costs and more flexibility for shoppers.
  • Many traditional business as usual have created concurrent, Internet-connected businesses to better compete with Internet-only firms. “Similarly, the long-standing and important brick-and-mortar model has influenced some previously online-only companies that have opened physical offices to realize the benefits of traditional retail.