• The business model is the main strategy of the company for profitable business.
  • Models typically include information such as the products or services the business plans to sell, target markets, and any expected costs.
  • There are dozens of types of business models, including retailers, manufacturers, paid or free vendors.
  • The two levers of the business model are pricing and costs.
  • When evaluating the business model as an investor, consider whether the proposed product meets the real needs of the market.