• A business plan is a document that describes the main activities of the company and how it plans to achieve its goals.

  • Startups use business plans to get started and attract outside investors.
  • The business plan can also be used as an internal guide to enable the executive team to focus and work towards achieving short and long term goals.
  • Businesses can create a longer traditional business plan or a shorter lean start-up business plan.
  • Good business plans should include a summary and sections on products and services, marketing strategy and analysis, financial planning and budgeting.