• The buyer side is a segment of the financial markets that consists of investment institutions that buy securities for money management purposes.

  • The sell side is the opposite of the buy side, providing only investment advice and services to facilitate the purchase of securities by the buy side.
  • The business involved in the buying activity will buy stocks, bonds and other financial products depending on the needs and strategy of their company’s or client’s portfolio.
  • Common buying entities include hedge funds, pension funds and mutual funds.