• Cash Conversion Cycle (CCC) is a measure of the length of time (in days) it takes a company to convert its investment in inventory and other resources into sales cash flows.

  • This metric takes into account the time it takes to sell its inventory, the time it takes to collect receivables, and the time a company is allowed to pay its bills without any penalties.
  • The CCC will vary by industry depending on the nature of the business.