Commercialization is the process of bringing new products or services to market.
Commercialization requires a carefully designed three-tiered product and marketing strategy, including an ideation stage, a business process, and a stakeholder engagement stage.
The broader act of commercialization entails the production, distribution, marketing, sales, customer support, and other key functions required to achieve the commercial success of a new product or service.
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and make a brand stand out in the minds of consumers.
Brand loyalty - repeat purchases of a particular brand based on the perception of higher quality and better service than any competitor - independent of price.
Brand identity is the totality of human characteristics that are attributed to a brand.
“Companies must accurately define their brand identity so that it resonates with the right consumers.
Direct marketing consists of any marketing based on direct communication or distribution to individual consumers and not through a third party such as the media.