Consumer goods (CPG) are goods that are used daily by average consumers and require regular replacement or replenishment, such as food, beverages, clothing, tobacco, cosmetics and household goods.
Despite slowing growth in recent years, the consumer goods industry is still one of the largest sectors in North America, valued at approximately $2 trillion, led by well-established companies such as Coca-Cola, Procter & Gamble and L. “Oreal.
The Blue Ocean is considered (from a marketing point of view) as yet an untapped or uncontested market space.
– The term was coined by Chang Kim and René Mauborgne in Blue Ocean Strategy: How to Create Free Market Space and Eliminate Competition.
Fast fashion describes inexpensive yet stylish clothing that moves quickly from designers to retailers to meet trends, with new collections constantly being introduced.
Growth industries are sectors of the economy that are experiencing above-average growth due to new technologies or changes in social preferences or government regulations.
The Harvard MBA indicator generates long-term market signals based on the proportion of new Harvard MBA graduates who take jobs in the securities markets.
Heavy industry is a type of business that includes large-scale enterprises, large equipment, large areas of land, high cost, and high barriers to entry.
Devastation refers to the disappearance of manufacturing jobs and the purchasing power of the middle class as social and economic stratification deepens.
The industrial goods sector is a category consisting of companies that manufacture or sell machinery, equipment or consumables used in manufacturing and construction.
The Industrial Production Index (IPI) measures the levels of production and capacity in the manufacturing, mining, electricity and gas sectors relative to the base year.
Revenue Passenger Mile (RPM) is a transportation industry metric primarily used by the airline industry to display the number of miles traveled by paying passengers.