• Cost-benefit analysis is a process used to measure the benefits of a decision or action minus the costs associated with taking that action.

  • Cost-benefit analysis includes measurable financial metrics such as revenue generated or cost saved as a result of the decision to proceed with the project.
  • Cost-benefit analysis may also include intangible benefits and costs or effects of a decision such as employee morale and customer satisfaction.
  • More sophisticated cost-benefit analysis may include sensitivity analysis, cash flow discounting, and multi-option what-if scenario analysis.
  • Ceteris paribus, an analysis that produces more benefits than costs will generally be a favorable project for the company.