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Home Dictionary C Cost Per Thousand (CPM) Cost Per Thousand Impressions (CPM) is a marketing term that refers to the cost an advertiser pays for a thousand impressions of an ad on a web page. Impressions is a metric that counts the number of times an ad is viewed or how viewers interact with an ad. CPM is one of several methods used to determine the price of online advertising; other methods include cost per click (CPC) and cost per acquisition (CPA). Disadvantages of using CPM include incorrect impression counts due to duplicate views, ads not loading, and ad fraud. Market Research
September 25, 2022 Companies use market research to test the viability of a new product or service by communicating directly with a potential buyer. Multilevel Marketing
September 25, 2022 Multilevel marketing is a legitimate business strategy used by some direct selling companies to sell products and services. Advertising Budget
September 25, 2022 Advertising budget is the amount of money set aside for marketing and advertising purposes. Affiliate Marketing
September 25, 2022 Affiliate marketing is a marketing scheme in which a company rewards affiliates for the business created through an affiliate marketing tactic. Articles of Incorporation
September 25, 2022 The memorandum of association is the documents filed with a government body (usually the state), which means the creation of a corporation. Augmented Product
September 25, 2022 Each product comes in at least three versions: basic, current and enhanced. Banner Advertising
September 25, 2022 Banner advertising refers to the use of a rectangular graphic display that extends at the top, bottom, or sides of a website or online resource. Below-the-Line Advertising
September 25, 2022 Underline advertising is an advertising strategy in which products are advertised in media other than mainstream radio or television. Black Friday
September 25, 2022 Black Friday refers to the day after Thanksgiving and is symbolically seen as the start of the holiday shopping season. Bootstrap
September 25, 2022 Bootstrapping is the creation and management of a company using only personal finance or operating income. Brand
September 25, 2022 A brand is an intangible marketing or business concept that helps people identify a company, product, or person. Brand Awareness
September 25, 2022 Brand awareness refers to consumer familiarity with a particular product or service. Brand Equity
September 25, 2022 Brand equity refers to the value that a company receives from having its name known compared to its generic equivalent. Brand Extension
September 25, 2022 Brand extension is the introduction of a new product that builds on the name and reputation of an already established product. Brand Identity
September 25, 2022 Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and make a brand stand out in the minds of consumers. Brand Loyalty
September 25, 2022 Brand loyalty - repeat purchases of a particular brand based on the perception of higher quality and better service than any competitor - independent of price. Brand Management
September 25, 2022 Brand management is a marketing function that uses techniques to increase the perceived value of a product line or brand over time. Brand Personality
September 25, 2022 Brand identity is the totality of human characteristics that are attributed to a brand.
“Companies must accurately define their brand identity so that it resonates with the right consumers. Brand Recognition
September 25, 2022 Brand awareness is the ability of consumers to recognize the distinctive characteristics of one company compared to a competitor. Commercialization
September 25, 2022 Commercialization is the process of bringing new products or services to market. Cottage Industry
September 25, 2022 Home-based production is a small-scale production, often performed outside a person’s home. Crowdfunding
September 25, 2022 Restrictions apply to who is allowed to fund a new business and how much they are allowed to contribute. DAGMAR
September 25, 2022 The DAGMAR model defines the four steps of an effective advertising campaign: awareness, understanding, persuasion and action. Data Mining
September 25, 2022 Data mining is the process of analyzing large amounts of information to identify trends and patterns. Digital Marketing
September 25, 2022 Digital marketing includes marketing to consumers through any number of digital channels.