• Cross selling is the practice of marketing additional products to existing customers, often practiced in the financial services industry.

  • Financial advisors can often generate additional income by cross-selling additional products and services to their existing client base.
  • Care must be taken to do it right to stay away from regulators and protect the client’s interests. Consultants who simply make recommendations to gain additional incentives may face client complaints and disciplinary action.
  • Upselling is a sales tactic in which an upgrade or a more advanced version of a product or service is promoted.
  • Wells Fargo has been fined over $185 million and reimbursed customers over $2.8 million for the cross-selling scandal.