• Client to Client (C2C) is a business model that allows clients to trade with each other, often in an online environment.

  • C2C businesses are a type of business model that emerged with e-commerce technologies and the sharing economy.
  • Online C2C company sites include Craigslist, Etsy, and eBay that sell products or services through classifieds or auctions.
  • Some C2C companies have problems such as lack of quality control and payment guarantees.
  • C2C can be contrasted with B2C and B2B business models.