Data mining is the process of analyzing large amounts of information to identify trends and patterns.
Data mining can be used by corporations for everything from understanding what customers are interested in or want to buy, to fraud detection and spam filtering.
Data mining programs break patterns and relationships in data based on what information users request or provide.
Social media companies use data mining techniques to commodify their users for profit.
This use of data mining has been criticized recently as users are often unaware of data mining happening to their personal information, especially when it is used to influence preferences.
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and make a brand stand out in the minds of consumers.
Brand loyalty - repeat purchases of a particular brand based on the perception of higher quality and better service than any competitor - independent of price.
Brand identity is the totality of human characteristics that are attributed to a brand.
“Companies must accurately define their brand identity so that it resonates with the right consumers.
Direct marketing consists of any marketing based on direct communication or distribution to individual consumers and not through a third party such as the media.