• Decision Analysis is a systematic, quantitative and visual approach to making strategic business decisions.

  • Decision analysis uses various tools, and also includes aspects of psychology, management methods and economics.
  • Risk, capital investment and strategic business decisions are areas where decision analysis can be applied.
  • Decision trees and impact diagrams are visual representations that help in the analysis process.
  • Critics argue that decision analysis can easily lead to analysis paralysis and, due to information overload, to the inability to make any decisions at all.