Demographic analysis is the collection and analysis of broad characteristics of groups of people and populations.
Demographic data is very useful for businesses to understand how to sell products to consumers and to strategically plan for future consumer demand trends.
The combination of the Internet, big data and artificial intelligence greatly increases the usefulness and application of demographic data as a tool for marketing and business strategy.
Market segments are often grouped by age or generation.
Demographic information can be used in many ways to learn more about the general characteristics of a particular population.