• In a direct public offering (DPO) or direct offering, a company raises capital by offering its securities directly to the public.

  • DPO allows a company to eliminate the intermediaries that are usually part of such a proposal and ultimately reduce costs.
  • self-raising money allows the company to avoid the restrictions of banking and venture financing; placement conditions are established exclusively by the issuing company.
  • A pre-DPO company must submit documents of compliance to the regulatory authorities of each state where it plans to place securities; but, unlike an IPO, the firm usually does not need to register with the SEC.