Disruptive innovation refers to innovations and technologies that make expensive or complex products and services available and more accessible to a wider market.
Disruptive innovation refers to the use of technology that disrupts the structure, as opposed to “disruptive technology”, which refers to the technology itself.
Launched as an online bookstore in the mid-1990s, Amazon is an example of disruptive innovation.
Disruptive innovation requires advanced technology, an innovative business model, and a coherent value network.
Sustaining innovation is the process of innovation to improve products and services for existing customers.