• Companies operating in highly competitive industries offer products and services that are elastic as companies tend to charge prices.

  • When the price of a good or service reaches the elasticity point, sellers and buyers quickly adjust their demand for that good or service.
  • Elasticity is an important economic indicator, especially for sellers of goods or services, because it reflects how much of a good or service buyers will consume when the price increases or decreases.
  • Elastic goods or services are either not needed or can be easily replaced by a substitute.