• Elasticity is an economic measure of the sensitivity of one economic factor to a change in another.

  • For example, changes in demand or supply for changes in price or changes in demand for changes in income.
  • If the demand for a good or service is relatively stable even when the price changes, demand is said to be inelastic and its elasticity coefficient is less than 1.0.
  • Elastic goods include clothing or electronics, while inelastic goods include food and prescription drugs.
  • Cross elasticity measures the change in demand for one good when the price of another related good changes.