• E-commerce is the buying and selling of goods and services over the Internet.
  • It is conducted on computers, tablets, smartphones and other smart devices.
  • Today, through e-commerce, you can buy almost everything; for this reason, e-commerce is often highly competitive.
  • It can replace conventional stores, although some businesses choose to support both.
  • E-commerce operates across multiple market segments including business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business.