An elevator presentation is a slang term for a short speech that outlines an idea for a product, service, or project.#
The elevator presentation got its name from the fact that the speech should be short - no longer than the time of the elevator ride - or 30 to 60 seconds.
The purpose of an elevator presentation is to pique the listener’s curiosity enough for them to take some action, such as asking for more information or setting up a follow-up meeting.
Project managers, salespeople and job seekers use the elevator presentation as a way to promote themselves, their products or their ideas.
Entrepreneurs use the elevator presentation to get seed money from venture capitalists and business angels.
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and make a brand stand out in the minds of consumers.
Brand loyalty - repeat purchases of a particular brand based on the perception of higher quality and better service than any competitor - independent of price.
Brand identity is the totality of human characteristics that are attributed to a brand.
“Companies must accurately define their brand identity so that it resonates with the right consumers.
Direct marketing consists of any marketing based on direct communication or distribution to individual consumers and not through a third party such as the media.