• Ethical investing is the practice of selecting investments based on ethical or moral principles.

  • The choice of investments based on ethics does not provide any guarantee of effectiveness.
  • Ethical investors generally avoid investing in Sin shares, which are companies that engage in stigmatized activities such as gambling, alcohol, smoking, or firearms.
  • An ethical investment review should also include a review of whether the company’s actions are consistent with its commitment to ethics, as well as its historical, current and projected results.