• Fast fashion describes inexpensive yet stylish clothing that moves quickly from designers to retailers to meet trends, with new collections constantly being introduced.

  • Innovation in supply chain management among retailers makes fast fashion possible.
  • Zara and H&M are two giants in fast fashion. Others include UNIQLO, GAP and Topshop.
  • Affordable prices and instant consumer satisfaction, increased profits for companies and the democratization of stylish clothing are some of the benefits of fast fashion.
  • On the other hand, fast fashion is also associated with pollution, waste, the spread of a “disposable” mentality, low wages and unsafe jobs.