• Fundamental analysis is a method of determining the real or “fair market” value of a stock.

  • Fundamental analysts look for stocks that are currently trading at prices above or below their true value.
  • If the fair market value is higher than the market price, the share is considered undervalued and a buy recommendation is given.
  • If the fair market value is below the market price, the shares are considered overvalued and a recommendation may be made not to buy or sell the shares if they are held.
  • On the contrary, technical analysts prefer to study the historical price trends of stocks in order to predict short-term future trends.