• The Gordon Growth Model (GGM) assumes that a company has been around forever and that there is a constant increase in dividends when the company’s stock is valued.

  • GGM works by taking an infinite series of dividends per share and discounting them back to the present using the required rate of return.
  • This is a variant of the Dividend Discount Model (DDM).
  • GGM is ideal for companies with sustainable growth rates, given its assumption of constant dividend growth.