Green marketing describes a company’s efforts to advertise the environmental sustainability of its business practices.
The emergence of consumers increasingly concerned about environmental and social factors has led to the fact that environmental marketing has become an important component of corporate public relations.
One of the criticisms of green marketing practices is that they tend to favor large corporations that can cover the additional costs associated with these programs.
Small businesses may not be able to shoulder the costly burden of green marketing, but that doesn’t mean they can’t.
Greenwashing occurs when a company claims to be involved in environmental activities, but it turns out that these claims cannot be confirmed.