• Groupon started in 2008 as an online coupon site that offered daily deals as marketing promotions for local businesses.

  • In recent years, Groupon has changed the daily deals feature and is now more of a coupon and cashback site offering discounts on a wider range of products and services, including vacations.
  • In late 2019, there were rumors that Groupon was investigating the purchase of Yelp, an online review site, as its core business was stagnating.