• Hard selling is a sales strategy that is direct and assertive.
  • It is designed to entice the consumer to purchase a product or service immediately, without time to think.
  • The tactics of hard selling has a negative connotation and is considered unfair.
  • A hard sell is different from a soft sell, which is soft and unobtrusive.
  • This is considered a counterproductive sales tactic, as it usually causes negative emotions and little chance of repeat sales.