Highly paid but not yet rich (HENRY) are people with high incomes ($250,000 and $500,000) and the potential to become rich in the future.
Most of HENRY’s income is allocated to expenses rather than investments and savings.
Luxury brands such as Louis Vuitton and Tag Heuer have discovered that HENRY is a profitable market segment and are now incorporating it into their marketing strategies.
HENRY is referred to as “working rich” as their wealthy status is largely due to their working income rather than accumulated wealth.
HENRY can become rich by reducing debt and increasing savings and investment.