• A holding company depositary receipt (HOLDR) was a diversified investment product offered by Merrill Lynch that gave investors access to multiple shares in a particular industry or sector through a single holding.

  • Unlike an ETF, each HOLDER represents an individual ownership of the underlying shares of the HOLDER, with the value of the HOLDER fluctuating along with changes in the value of the underlying shares.
  • The holders are no longer traded, and the last ones were either liquidated or actually converted into ETFs in 2011.