• Homo economicus is a theoretical abstraction that some economists use to describe a rational human being.

  • In some neoclassical economic theories, people are portrayed as ideal decision makers with complete rationality, perfect access to information, and consistent, self-serving goals.
  • However, modern behavioral economists and those who study neuroeconomics have demonstrated that people are not really rational in making decisions.
  • The origins of homo economicus lie in an essay on political economy by the English civil servant, philosopher and political economist John Stuart Mill in 1836.
  • Rationality should dictate that a rational business person should use the profits from his business to lead a fairly frugal lifestyle, but this is not always the case.