• Ideas is the process of generating ideas from conception to implementation, most often in a business setting.

  • An idea is expressed through graphic, written, or oral methods and arises from past or present knowledge, influences, opinions, experiences, and personal beliefs.
  • Ideas usually come from brainstorming sessions, online forums, workshops, surveys, social media platforms and team building exercises.
  • Anyone in an organization, from the CEO to an intern, can participate in the ideation process and make innovative contributions to the company.
  • Much of the ideation process comes from trying to solve a problem; the idea is usually reverse engineered.
  • Idea styles include problem solving, derivative ideas, and symbiotic ideas.