• Interactive media refers to the various ways in which people process and share information.

  • It is designed to engage and interact with the user in a way that non-interactive media does.
  • Social networks, virtual reality and applications are all forms of interactive media, and television and radio are the most common examples of non-interactive media.
  • Interactive media emerged from the internet revolution of the 1990s and advances in technology such as smartphones.
  • The use of interactive media is wide and wide ranging from education and networking to video games.