Key Performance Indicators (KPIs) measure a company’s success against a set of goals, targets, or industry peers.
KPIs can be financial, including net income (or net income, gross profit margin), revenue less certain expenses, or current ratio (liquidity and cash availability).
Customer-focused KPIs typically focus on each customer’s performance, customer satisfaction, and customer retention.
Process-oriented KPIs aim to measure and monitor operational performance in an organization.
Generally speaking, businesses measure and track KPIs with business intelligence software and reporting tools.