• Lean startup is the process of developing a product or company based on the expressed desires of the market.
  • The Lean Startup uses validated learning, which is the process by which companies gauge consumer interest.
  • Lean start methods focus heavily on customer related information such as customer churn rate, customer lifetime value and product popularity.
  • In Lean Startup practice, experimentation is preferred over following a rigid plan.
  • Lean start-up standards will include releasing small forms or early concept products to gauge customer response to the product.