- Like-for-like sales figures indicate revenues for stores or products with similar features, excluding outliers that could skew results.
- Comparison of indicators over time gives an idea of the factors contributing to the growth or decline of the company.
- Sales analysis can be used to highlight the many factors that contribute to success or failure.
- Comparable sales give companies insight into existing stores compared to newly opened stores.
- Companies can improve like-for-like sales by offering promotions or sales and using customer data to gain important insights.