• Magic formula investing is a successfully proven strategy that can increase your chances of beating the market.

  • The strategy focuses on selecting companies that meet certain criteria and uses a methodical, dispassionate portfolio management process over time. – Value Based Strategy was developed by investor and hedge fund manager Joel Greenblatt and published in The Little Book That Beat the Market in 2005. It was updated in 2010 as The Little Book That Beat the Market. The little book that still wins the market.
  • In the original publication, Greenblatt claimed an annual return of over 30%.
  • The magic formula excludes certain types of companies, such as small market capitalization companies, foreign companies, financial companies and utilities.