• Market share is the percentage of an industry or total market sales received by a particular company in a given period of time.
  • Market share is calculated by dividing a company’s sales for a period by the industry’s total sales for the same period.
  • This metric is used to give a general idea of a company’s size in relation to its market and competitors.
  • A market leader is a company in an industry that has the largest market share and usually has the most influence.
  • Ways to increase market share include introducing new technologies, increasing customer loyalty and acquiring competitors.