• A mission statement is used by a company to explain in simple and concise terms the purpose(s) of its existence.

  • Usually it is one sentence or a short paragraph explaining the corporate culture, values and ethics.
  • Mission statements serve several purposes, including employee motivation and investor confidence in the company’s future.
  • To write a mission statement, consider how your company impacts clients, donors, investors, or your community and why you are committed to helping those parties.
  • The mission statement may overlap slightly with other marketing content, but it is distinct from a vision statement, value statement, brand name, or slogan.