• Negative goodwill (NGW) refers to the amount of bargain money paid when a company acquires another company or its assets.

  • Negative goodwill indicates that the selling party is in distress and must sell its assets for a fraction of their value.
  • Negative goodwill almost always favors the buyer.
  • Buying parties must declare negative goodwill in their income statements.
  • Negative goodwill is the opposite of goodwill when one company pays a premium for another company’s assets.
  • Goodwill/goodwill reporting is subject to generally accepted accounting standards (GAAP).