Normal profit is often considered in connection with economic profit.
Normal profit is a state in which the economic profit of a company or industry is zero.
Normal and economic profit differ from accounting profit in that they do not take into account implicit costs.
A company may report a high accounting profit, but still be in a normal profit position, if the opportunity cost of maintaining business operations is high.
In macroeconomics, an industry is expected to earn normal profits in times of perfect competition.